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Home > Internet Marketing > Search Engine Optimisation
In order to understand how Search Engine Optimisation works, you need to understand where your website appears in the Google Search Engines. Please click the following link: Teach me where search engine optimisation appears on the Google Search Engine. For more detailed information regarding our basic Search Engine Optimisation Services, please continue reading.
If you want the Search Engines to find your website, then you will need Search Engine Optimisation. Search Engine Optimisation helps the search engines, like Google, Yahoo and MSN find your website on the internet. Understanding Search Engine Optimisation, can get very complicated and at times costly.
Webkom has decided to simplify the process of Search Engine Optimisation for our customers, at no cost. This means, that when you purchase a Website Design Package from Webkom, not only will we research your industry and give you a mock up draft of text content, but we will also create you a basic Title, Description and Keywords for selected pages of your website. When you purchase a website from Webkom, you can be confident, that you are purchasing a website with the basic foundation needed, to begin making a presence on the internet.
If you are not interested in purchasing a website from Webkom, that's ok, here are some free basic tips, to help you get started. We find that there are four basic components of Search Engine Optimisation. These include, Title, Description, Keywords and the text in your website.
Title Tag
| Basically a Title tag is a tag inserted in the head section of a web page that is used to tell both search engines and human visitors what the page is about. An example of a Title Tag for a recruitment company, would be: |
| 'Your Company Recruiting Services, recruitment, staff, executive search, temps, Melbourne, Sydney, Australia' |
Description
| The description tag is used by about half of the major search engines (with the other half showing an snippet from the page). It is in fact a short summary of the content of the page. An example of a Description Tag for a recruitment company, would be: |
| 'Your Company Recruitment, agency you can trust. Recruiting temporary and permanent staff, plus executive search in Melbourne and Sydney' |
Keywords
| Keywords are the words the person will type into a search engine. If the keywords you have chosen are the same as the ones typed by the customer, chances are you will rank in the search engine's results pages. How high you rank depends on your ability to pick good words and use a few tricks. An example of Keywords for a recruitment company, would be: |
| 'Recruitment, recruiting, staff, executive search, temporary, Melbourne, Sydney, Australia' |
Text (Website Copywriting)
The important thing to understand, is that when search engines scan your website, one of the things that they are looking for is text. That means that the text within your website is very important. However, many customers find it difficult enough collecting any text for their website, let alone writing in a way that the search engines will acknowledge it. This is where Webkom can help you. Simply click on the image to the right of this text and read about our Website Copywriting Services.
If you would like to know more about our Search Engine Optimisation services, please complete our quote form. We look forward to hearing from you.
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