Search Engine Optimisation

Most of your website visitors will find your site by searching for it on Google, Yahoo, MSN, or another popular search engine. If you want to maximise your website traffic, you need to engage in search engine optimisation, also known as SEO. Website search engine optimisation is a highly cost-effective way to market your products and services online.

We at Webkom don't believe in charging our customers large amounts of money to search engine optimise their website. Instead we offer a do it yourself service and then charge you a website design fee to implement. Our standard fee is approximately $20 per page which includes implementation of a Page Title, Description and Keywords.

We have organised SEO information into what we believe are sequential categories to help you get started. Once you have purchased our SEO services, we send you an interactive PDF form, which allows you to fill in the blanks. With these tools it gives you the chance to optimise as many pages of your website at a low cost, and also make the necessary adjustments for a low fee.

We hope the following Search Engine Optimisation information can help your company to achieve its marketing needs.

Page Title
Normally between 10 - 12 words. Keywords are normally also in the title.
Description
Create a compelling sentence or two that incorporates your main keyword phrases. Descriptions need to be unique for each page.
Keywords
Information varies on the amount of keywords you can have for each page of your website. We have found that people will normally use between 12 to 20 keywords per website page. Great keyword tools can be found at www.wordtracker.com , www.goodkeywords.com and www.bruceclay.com
SEO Copywriting
Be sure that the words that you are using in your description, appear on the pages of your website. The relationship highlight keyword tool in Internet Explorer can help you position keyword across the page. Benchmark yourself of highly ranked websites and the way they position and use keywords.
Sitemap
Make sure that you have a sitemap for your website.
Anchor Text
All internal pages must link to each other. Make sure that you use a link checker tool, to see if you have any broken links.
Link Building
Some sites go up in rank with a large number of new inbound links (links coming to your website). There can be a delay in seeing upward rank if the majority of the links come from poor sites. Good sites cluster as do bad sites. Check out the link popularity tool and the search engine saturation tool at www.marketleap.com
Additional Important Factors
Frequency of updates to pages Keyword use in Headings Keyword use in the URL, eg www.webkom.com.au/website_maintenance Age of the Site Using keywords in Domain Names Larger sites with more pages normally rank better
Things that could impact SEO
Your Hosting Company (Hosting uptime) Geographic Hosting Location Use of Web Page Frames Keyword Spamming Duplicate Content Linking to Bad Neighbourhoods Broken links
Additional tools, news and information
Marketleap is a free resource for the search engine marketing community. Sempo Search Engine Marketing Research, Articles and Resources. Search Engine Watch is the authoritative guide to search engine marketing (SEM) and search engine optimization (SEO), offering the latest news about search engines. WDFM is a Free Internet Marketing email newsletter featuring short site reviews about Search Engine Optimization (SEO), Email Marketing, Web Analytics/Metrics, Sales Lead Generation, Direct Response Marketing, Search Engine Marketing, Brand Advertising, Pay Per Click (PPC), Customer Relationship Management (CRM) and more. ADDME is a leader since 1996, search engine submission, search engine optimization, free search engine submission, site submission, and website promotion. AWP is an Internet Business Guide written by Australia's lead authority, free to download. Search Engine Information for websites to achieve Google search engine optimization using a Google SEO search engine ranking checklist.

Our views and many of the third party links do not imply that you will achieve a positive Search Engine result. Customers are urged to do their own research and analysis to create the best results for their company. Please understand that Search Engine Optimisation rules are constantly changing so no single view point is not sufficient in this emerging and changing industry.

Please contact us today on 1300 885 042